Nowadays I work as a consultant for various industries and companies, introducing what benefits neuroscience, and in particular, psychophysics can bring to them. How do your customers look at your brochures and letters? We can use eye-tracking devices to answer that. What kind of feelings your ad provokes in potential customers? We can use EEG to answer that. How stressed are people when they sit in the self-driving car your company has manufactured? We can measure skin conductance to answer that question. These are just a few examples to show how advances in neuroscience can benefit us to various degrees. And how such methods are becoming an integral part of business practices in many companies. 
If you want to know more about it, please feel free to contact me using the following form. 
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